Only Mens' Grooming
Only Mens' Grooming
Role
Visual Designer
Project type
Brand Identity
Deliverable
Packaging and Social media
Overview
Overview
Overview
This project explores branding and social media strategies for OMG, a men’s grooming brand. By examining market dynamics, consumer preferences, and trends, we aim to provide insights and actions to strengthen OMG’s brand positioning and online presence.
This project explores branding and social media strategies for OMG, a men’s grooming brand. By examining market dynamics, consumer preferences, and trends, we aim to provide insights and actions to strengthen OMG’s brand positioning and online presence.
This project explores branding and social media strategies for OMG, a men’s grooming brand. By examining market dynamics, consumer preferences, and trends, we aim to provide insights and actions to strengthen OMG’s brand positioning and online presence.
Challenge
Challenge
Challenge
A key challenge was navigating the competitive men's grooming market, requiring unique strategies that resonated with OMG's audience. Balancing brand innovation with digital engagement needed a deep understanding of market trends and consumer expectations.
A key challenge was navigating the competitive men's grooming market, requiring unique strategies that resonated with OMG's audience. Balancing brand innovation with digital engagement needed a deep understanding of market trends and consumer expectations.
A key challenge was navigating the competitive men's grooming market, requiring unique strategies that resonated with OMG's audience. Balancing brand innovation with digital engagement needed a deep understanding of market trends and consumer expectations.
Impact
Impact
Impact
After design implementation, we achieved a consistent brand voice, resonant color palette, and structured posts backed by research. This led to a 34.3% increase in engagement and a rise in product inquiries from users.
Key Learning
Key Learning
Key Learning
This project deepened my understanding of brand positioning, consumer preferences, and design strategies in the men’s grooming sector. Despite challenges, it was a valuable learning experience that contributed to creating an impactful brand strategy.
This project deepened my understanding of brand positioning, consumer preferences, and design strategies in the men’s grooming sector. Despite challenges, it was a valuable learning experience that contributed to creating an impactful brand strategy.
This project deepened my understanding of brand positioning, consumer preferences, and design strategies in the men’s grooming sector. Despite challenges, it was a valuable learning experience that contributed to creating an impactful brand strategy.