Role
UX/UI designer
Project type
Case study
Deliverable
New features
Overview
The enhanced grocery delivery app introduces two innovative features: Scheduled Delivery and Recipe-Integrated Ordering. These additions are designed to make grocery shopping more convenient, allowing users to personalize delivery times and effortlessly plan meals by selecting recipes and automatically adding ingredients to their cart.
Problem Statement
Traditional grocery apps often lack flexibility in delivery and meal planning. The aim was to design features that address users' evolving needs for convenience and efficiency, making grocery shopping more personalized and seamless after research and prototype testing.
Challenges
Key challenges included integrating personalized delivery scheduling and recipe-based ordering without complicating the user experience. Balancing flexibility with simplicity while ensuring the new features are intuitive and add real value to users was crucial.
Key Learning
This project underscored the importance of designing for convenience and personalization. By carefully balancing feature integration with user simplicity, I learned how powerful user-centric design can be in enhancing daily experiences through prototype and user testing.
